Lita Dirks, National Interior Merchandising Expert to Present at Upcoming 2018 Southeast Building Conference in Kissimmee, FL

Joined by Deryl Patterson and John Rymer, Dirks speaks about designs that appeal to both Baby Boomers and Millennials

Lita Dirks, Owner of LD & Co., Deryl Patterson, President of Housing Design Matters and John Rymer, President/CEO of Rymer Strategies, will present Double Play:  Designs that Appeal to Boomers and Millennials at the 2018 Southeast Building Conference (SEBC) in Kissimmee, FL on Friday, August 17 from 11:15 – 12:15.

During this program, the trio of national building industry experts will discuss if and how the same housing product can appeal to two different generations of buyers. Through conducted research, the presenters will cover the wants and needs of both demographics as well as how to incorporate sensible design and floor plan solutions that have a “wow factor.” Going beyond design, they will also discuss research on how to reach these buyer markets.  For more information on this session, click here.

The 2018 SEBC, held at the Gaylord Palms Resort and Convention Center August 16 – 17 and hosted by the Florida Home Builders Association, is the largest building industry trade show in the southeast U.S. Featuring educational programs with hard-hitting, innovative and current information as well as several networking opportunities, round table discussions and industry briefings, this highly acclaimed conference provides numerous opportunities for all who work in the building industry.

This is the second year Dirks has presented at SEBC and is delighted to attend again.

“I am thrilled to have been invited to speak again at SEBC.  I am looking forward to meeting some new faces and sharing helpful information with those who attend.” - Lita Dirks

To attend SEBC and any of the educational seminars, participants must register at

LD & Co., a national interior design and model merchandising company, has provided clients award-winning designs for more than 20 years.  Located in Greenwood Village, CO, its professional team has designed model hoes, clubhouses, apartments and sales and design centers nationwide. More information at