Time to Add the Hashtag to your Tech Toolbox

With the rise of social media marketing, hashtags have become increasingly popular over the last few years. So, how can hashtags help your business? We’ve developed a “Hashtag 101” to help home builders tackle this trend and increase social media engagement with their potential buyers.

What the Heck is a Hashtag?

Millennials, if you must, you can skip down to the next paragraph. But for those of you who are seriously stumped, we are going to try and briefly provide a hashtag overview. Google states, “A hashtag is a word or phrase that is preceded by a hash or pound sign (#) and is used to identify messages on a specific topic.” More simply put, it allows social media users to easily search and find messages or photos pertaining to a common topic. Check out this example on Instagram below. Search and you shall find!

Hashtags for Home Builders

It’s no secret that being social media savvy is a great way to reach out to potential homeowners and increase your brand awareness. So, we’ve developed three types of hashtags that home builders can add to their tech toolbox:

-          Industry Specific Hashtags: In order to promote your presence in the industry, you must first let the industry know you’re there! These hashtags are typically a bit broader such as #LuxuryRealEstate or #SingleFamilyHomes, but this general direction may be where a potential buyer first starts their search.

-          Location Hashtags: Location is a HUGE factor in home buying, so it’s important to promote your geographical scene. If you are a home builder in Austin, TX hashtags similar to #AustinApartments or #TexasCustomHomes can be a great start. And if you are located in a “hot” or up and coming neighborhood, don’t be afraid to brag about it! (ex. #RaineyStreet)  

-          Brand and Campaign Hashtags: Either of these types of hashtags are geared towards your specific company. A brand hashtag can be a company name or slogan (ex. #LitaDirksCo). Once you develop brand hashtag, be sure to use it on all of your posts to keep it clear and consistent! Campaign hashtags are more likely to reflect an upcoming event or promotion that your community or corporate office may be having (ex. #LitaDirksCoGrandOpening).

So, have fun with hashtags and let them help your company’s presence and promotions!

PS: You should use more than one hashtag in a post. In fact, we highly recommend it! The more hashtags utilized, the more likely your photo or post will be found by someone searching for a particular subject. Best platforms to practice your hashtags? Instagram and Twitter.