Guidelines to a Great Builder - Merchandiser Relationship

As a model merchandiser our goal is to ignite potential home buyer’s dreams while leaving them with a deep desire to live in our client’s property. But, before happily-ever-after is found, there are many steps, leaps and even bounds that all partners must take to ensure success.

Below are “guidelines” LD & Co. has stood by for over 25 years to create a positive working relationship between our team and our clients.

·         The interior design/model merchandiser should be on board as early as possible. The earlier they’re involved, the more they understand the branding, market, location, lifestyle and community that is the foundation of the project. A great merchandiser can also provide valuable feedback on floor plans, window placement and much more.

·         A builder should provide as much information as possible about the prospective buyer. Merchandisers want to know what you think will make them “tick.”

·         A builder should feel comfortable sharing personal preferences and expectations throughout the process, as well as any design or sellability concerns.

·         If floor plan or structural adjustments are made – let the designer know! Even problems that seem insignificant could affect the merchandising efforts, which then could affect sales.

·         To help keep everyone’s blood pressure in check, set realistic timelines and expectations (keep in mind it takes manufacturers a minimum of 8-10 weeks to produce and ship products).

·         Oh – and one last thing. Have fun and stay positive! Everything goes better with a smile!

Great communication makes excellent relationships, and in turn, the builder and merchandiser can create a “wow” product. There are no limits to the success they will generate! 

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