55+ Market Insights and Outlooks
This is not your grandmother's house! The active adult buyer of today expects to be wowed by updated and exciting design. Here are what we call "The Big Five" - a list of features to focus on when your potential buyer is the 55+ market.
1. Amenities and Services
A sense of community is important to the 55+ market. It's vital to evaluate which amenities and/or services (walking paths, pools, clubhouses, etc.) will make the specific demographic feel comfortable in and excited about their community.
2. Bringing the Outdoors In and the Indoors Out
Home owners desire a seamless flow from their indoor space to the outdoors. A few ways to achieve this are by installing impressive floor-to-ceiling windows, adding nature-inspired decor and merchandising both your front porch and patios as additional living spaces.
3. Storage, Storage, Storage!
As the average size of homes decrease, the need for storage is even more important! Take advantage of creative opportunities to offer storage in unused spaces such as window seats, below the stairs or in the garage.
4. Private Spaces (Flex, Hobbies, Etc.)
Whether it's creating a hobby room, man cave or an extra space for visiting guests, the 55+ market craves the ability to shape the home to their wants and needs.
5. Pet Friendly
Pets play a major role within many 55+ families. Do not overlook the needs of our four-legged friends!
Other desireable design elements for the 55+ Market:
- Limited or no steps (including seamless shower entry)
- Options for personalization (statement lighting, variety of spec packages, etc.)
- Design options that are current/trending