Mastering the Merchandising Process

Successful interior merchandising goes far beyond furniture, art and accessories. It's about highlighting great architectural elements, emphasizing livability and developing design for the targeted buyers. Merchandising is also a vital factor to marketing a property that standouts from the competition and evokes a positive feeling with potential residents or renters. 

But where does the merchandising magic all begin? We've highlighted the major steps that guide a truly collaborative effort and create a show-stopping product.  

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