Catering to the Demands and Desires of Today's Homeowners

With a housing market that is picking up pace, homeowners no longer tend to ask themselves “what do I need in a home,” but rather “what do I deserve in a home.” The “I Deserve It” phrase, first coined by trend futurist Faith Popcorn in 1992, describes home design features or rooms that aren’t typically necessary, but once experienced by the homeowner are demanded. We’ve concentrated on a few of these spaces that are sure to shine and, hopefully, lead to soaring sales.

Oversized Kitchen Island

The kitchen still seems to be the hub of the home, so an oversized kitchen island becomes a multifunctional space that can be used for prepping food, entertaining, homework or enjoying a glass of wine. The options are endless! Do be cautious of an open floorplan flow when working with a larger island design. Homeowners, as well as guests, should still feel that the space is appropriately scaled.

Spa-Like En Suite

Contemporary, zen-like bathroom retreats are very desirable for today’s new home buyers. LD & CO. has developed six simple design ideas that will give your bathroom the ultimate spa-like sensation.

Flex Spaces

Homeowners crave the opportunity to design a home that fits their personality and preferences. This can be achieved with a man cave in the basement, a craft room in a loft space or just an added room that can cater as both a den or guest suite. No matter what the function, the extra square footage of these areas creates desired privacy and the “I Deserve” attitude.  

Outdoor Entertaining Oasis

In all types of climates, a well-designed outdoor oasis can seal the deal with potential buyers. Acting as additional liveable square footage, the space can cater to a variety of functions such as cooking, lounging, entertaining or enjoying a night cap while viewing the stars. 

Master Bedroom Retreat

A homeowner’s master bedroom is the final escape from the hectic and crazy schedules that encompass our daily lives. Take a look at this past post on how to create a bedroom retreat that encourages relaxation and recharges.

Outstanding Owner’s Entry

Rarely do homeowners enter their home from the front entrance. After a day of work and carpooling kiddos, the garage is typically where they first step foot into their sanctuary. Rather than an overwhelming abundance of shoes, coats and laundry, executing an owner’s entry that has plenty of storage, space and is aesthetically pleasing becomes an “I Deserve It” room for potential buyers. Clear the clutter!

A well planned and thoughtfully designed home should encompass one (or hopefully all!) of these demanded “I Deserve It” features. See photos below for some inspiration on how to incorporate these design ideas into your next project. 

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