Home Building and #Hashtags

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Home Building and #Hashtags

With the rise of social media marketing, hashtags have become increasingly popular over the last few years. So, how can hashtags help your business? We’ve developed a “Hashtag 101” to help home builders tackle this trend.

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Nine Steps to Magnificent Merchandising

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Nine Steps to Magnificent Merchandising

Successful interior merchandising goes far beyond furniture, art and accessories. It's about highlighting great architectural elements, emphasizing livability and developing design for the targeted buyers. But where does the merchandising magic all begin? We've highlighted the major steps that guide a truly collaborative effort and create a show-stopping product.

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Tackling Tile for Today’s Buyer

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Tackling Tile for Today’s Buyer

It’s no secret, today’s buyer wants it all. But can a home still have low maintenance features AND style that appeals? You bet! Numerous tile options paired with smart design provide easy care that pack a dramatic punch in flooring, countertops, back splashes and more.

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Back Kitchen Appeals to Baby Boomers

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Back Kitchen Appeals to Baby Boomers

Back kitchens are booming in new home builds! Especially for the 55+ buyer, who demands features such as an open floor plan, entertaining possibilities and storage. So how does the back kitchen meet and exceed the desires of the active adult?

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